Strawberry White Chocolate Gooey Bars

Featured in Sweet Treats for Every Occasion.

These Strawberry White Chocolate Gooey Bars are a dream come true for anyone who loves easy, indulgent desserts. Starting with a strawberry cake mix base, these bars are loaded with white chocolate chips and drizzled with sweetened condensed milk. The result is an incredibly soft, chewy texture with pockets of gooey sweetness in every bite. The best part? You only need 5 ingredients and about 35 minutes to make them. They're perfect for bake sales, potlucks, or whenever you need a quick sweet fix. The bars stay fresh for days and can even be frozen for later.
sana kitchen chef
Updated on Mon, 17 Feb 2025 15:46:50 GMT
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These Strawberry White Chocolate Gooey Bars transform a simple strawberry cake mix into an irresistibly soft, chewy dessert that's destined to become your new favorite treat. The combination of sweet strawberry base, creamy white chocolate chips, and indulgent sweetened condensed milk creates heavenly bars that strike the perfect balance between dense brownie texture and gooey goodness.

I first made these bars for my daughter's bake sale, and they disappeared faster than any other treat on the table. The secret lies in that gorgeous pink hue and the irresistible aroma that fills your kitchen as they bake.

What Goes Into These Bars

  • Strawberry cake mix: Provides the perfect foundation and lovely pink color. Choose a high-quality mix for the best flavor
  • Unsalted butter: Should be at room temperature for easy mixing and proper incorporation
  • Large egg: Helps bind everything together and adds richness to the texture
  • White chocolate chips: Bring creamy sweetness and wonderful texture contrast
  • Sweetened condensed milk: Creates that signature gooey texture and caramelized top

Creating Your Gooey Bars

Preparation:
Preheat your oven to 350°F and line your baking pan with parchment paper, leaving overhang for easy removal.
Mixing Magic:
Start by creaming your softened butter until it becomes light and fluffy, about 2 minutes of mixing.
Base Formation:
Combine your cake mix and egg with the creamed butter, working the mixture until it forms a thick, moldable dough.
Layer Building:
Press half of your prepared dough into an even layer in your prepared pan, taking time to reach the corners.
Chocolate Addition:
Sprinkle your white chocolate chips generously across the base layer, ensuring even distribution.
Sweet Enhancement:
Pour your sweetened condensed milk in a slow, steady stream over the chocolate layer, covering about 60% of the surface.
Final Assembly:
Carefully dot the remaining dough over the top, creating a rustic pattern that will allow the gooey filling to peek through.
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My family particularly loves the white chocolate chips in this recipe. My youngest always searches for the pieces with the most chips, claiming they're the best bites in the whole pan.

Perfect Pairings

Serve these delightful bars alongside fresh strawberries and a cold glass of milk for an afternoon treat. They also make wonderful additions to dessert platters or holiday cookie boxes.

Make It Your Own

Consider swapping the white chocolate chips for milk chocolate for a chocolate-covered strawberry experience. You might also try different cake mix flavors like vanilla or chocolate for unique variations.

Keep Them Fresh

Store your bars in an airtight container at room temperature for up to 5 days. For the best texture, place wax paper between layers to prevent sticking.

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Close-up Strawberry White Chocolate Gooey Bars Recipe | recipebyme.com

Creating these bars has become one of my favorite baking traditions. There's something magical about transforming simple ingredients into something so wonderfully decadent and delicious. The joy on people's faces when they take their first bite makes every batch worth making.

Frequently Asked Questions

→ Can I use regular condensed milk instead of fat-free?
Yes, regular sweetened condensed milk works perfectly fine in this recipe. The fat-free version is just a lighter option.
→ Why do the bars need to cool for so long?
The long cooling time (2-3 hours or overnight) is crucial for the bars to set properly. This allows the condensed milk to firm up and makes cutting them much easier.
→ Can I freeze these gooey bars?
Yes, these bars freeze well for up to 3 months when stored in an airtight container. Just thaw them at room temperature when ready to eat.
→ What if my dough is too crumbly?
If your dough is crumbly, keep beating it until it comes together into a tacky, thick consistency. The butter should be very soft to help with this.
→ Why line the pan with foil?
Lining the pan with foil makes it much easier to lift out the bars and clean up afterward, especially since these bars are gooey and sticky.

Strawberry White Chocolate Gooey Bars

These Strawberry White Chocolate Gooey Bars combine cake mix, white chocolate, and condensed milk for an incredibly soft and chewy dessert bar.

Prep Time
5 Minutes
Cook Time
30 Minutes
Total Time
35 Minutes
By: Sana

Category: Desserts & Sweets

Difficulty: Easy

Cuisine: American

Yield: 16 Servings

Dietary: Vegetarian

Ingredients

→ Base Ingredients

01 1/2 cup unsalted butter, very soft
02 one 15.25-ounce box strawberry cake mix
03 1 large egg
04 1 cup white chocolate chips
05 8 ounces (about 60%) sweetened condensed milk, fat-free works fine

Instructions

Step 01

Start by preheating your oven to 350°F. Line a 9×9-inch pan with aluminum foil (this will make cleanup so much easier!) and give it a good spray with cooking spray.

Step 02

In a large bowl, beat the soft butter until it's smooth and creamy using a handheld electric mixer on medium-high speed.

Step 03

Add your cake mix and egg to the butter, beating on low speed. Don't worry if the batter seems super thick - keep mixing until those pea-sized crumbles turn into a tacky, thick dough.

Step 04

Press about two-thirds of your dough into the pan to create a smooth base layer. Sprinkle the white chocolate chips evenly over top, then drizzle with the sweetened condensed milk. Break up the remaining dough into 1-inch pieces and scatter them over the top, pressing down lightly.

Step 05

Bake for 27-30 minutes until the edges are set and the center is mostly set (a little jiggle is fine!). You'll know they're done when the edges turn a light golden brown.

Step 06

Let the bars cool on a wire rack for at least 2-3 hours, though overnight is even better. They need this time to firm up properly for cutting.

Notes

  1. These gooey bars will stay fresh in an airtight container at room temperature for up to 5 days
  2. You can freeze these bars for up to 3 months
  3. Recipe adapted from Crazy for Crust

Tools You'll Need

  • 9×9-inch baking pan
  • Aluminum foil
  • Cooking spray
  • Large mixing bowl
  • Handheld electric mixer
  • Wire cooling rack

Allergy Information

Please check ingredients for potential allergens and consult a health professional if in doubt.
  • Contains dairy (butter, white chocolate)
  • Contains eggs
  • May contain wheat (cake mix)

Nutrition Facts (Per Serving)

It is important to consider this information as approximate and not to use it as definitive health advice.
  • Calories: 332
  • Total Fat: 17 g
  • Total Carbohydrate: 41 g
  • Protein: 5 g