
This vibrant strawberry brownie recipe transforms a simple cake mix into a delightful dessert that's perfect for spring gatherings, Valentine's Day, or whenever you need a cheerful pink treat. The bright strawberry flavor pairs perfectly with the sweet glaze for an irresistible bite.
I first made these for my daughter's birthday party when I needed something quick that would still impress. The bright pink color and sweet strawberry flavor were such a hit that they've become our go-to dessert for every special occasion.
Ingredients
- Strawberry cake mix: Provides the foundation and signature color without any artificial dyes
- Large eggs: Bind everything together and create that perfect chewy texture
- Vegetable oil: Keeps these brownies moist for days even after baking
- Vanilla extract: Balances the sweetness and enhances the strawberry flavor
- Powdered sugar: Creates that perfect smooth glaze that sets beautifully
- Strawberry preserves: Intensify the berry flavor in both taste and appearance
- Milk: Thins the glaze to the perfect consistency
- Cream cheese (optional): Adds a subtle tanginess that complements the sweet strawberry
Step-by-Step Instructions
- Prepare Your Baking Dish:
- Preheat your oven to 350°F and prepare your 8x8 baking dish by either spraying with nonstick cooking spray or lining with parchment paper. Make sure to leave some overhang on the sides to use as handles for lifting the brownies out later.
- Mix The Brownie Batter:
- In a large mixing bowl, combine the strawberry cake mix, eggs, vegetable oil, and vanilla extract. The batter will be quite thick, almost like cookie dough. Mix until just combined, being careful not to overmix which can make your brownies tough.
- Spread And Bake:
- Press the thick batter evenly into your prepared pan. Use a spatula or slightly damp fingers to smooth the top. Bake for 18-22 minutes, checking at the 18 minute mark. A toothpick inserted should come out with a few moist crumbs to ensure fudgy brownies.
- Make The Strawberry Glaze:
- While the brownies cool completely, prepare your glaze by whisking together powdered sugar, strawberry preserves, milk, and cream cheese if using. Start with less milk and add more as needed until you reach a pourable but thick consistency.

The strawberry preserves are truly the secret ingredient in this recipe. I discovered that using a high quality preserve like Bonne Maman makes a tremendous difference in the flavor. On one memorable occasion, I made these for a school fundraiser and they sold out within minutes, with several parents requesting the recipe before they even left the table.
Storage Tips
These strawberry brownies stay fresh at room temperature in an airtight container for up to 3 days. For longer storage, refrigerate them for up to a week, though the texture is best within the first 3-4 days. You can also freeze them unglazed for up to 3 months. Just wrap tightly in plastic wrap and then aluminum foil before freezing. Thaw overnight in the refrigerator and add the glaze just before serving for the freshest taste.
Variation Ideas
While the classic strawberry version is delightful, you can easily adapt this recipe with other flavor combinations. Try using lemon cake mix with a lemon glaze for a bright citrus version, or chocolate cake mix with strawberry preserves for chocolate-covered strawberry brownies. For an extra special touch, add white chocolate chips to the batter or sprinkle freeze-dried strawberry pieces over the glaze for added texture and visual appeal.
Serving Suggestions
These brownies are wonderful on their own, but they truly shine when served with a scoop of vanilla ice cream or a dollop of freshly whipped cream. For a complete strawberry experience, serve with sliced fresh strawberries on the side. These also make a beautiful addition to a dessert table when cut into smaller bite-sized pieces and arranged on a tiered serving platter for special occasions or holiday gatherings.

Enjoy these strawberry brownies as a cheerful addition to any celebratory event!
Frequently Asked Questions
- → Can I use a different flavor of cake mix?
Yes, you can substitute the strawberry cake mix with other flavors like vanilla, chocolate, or lemon for different variations. Just keep the same measurements for the other ingredients.
- → Is the cream cheese necessary for the glaze?
No, the cream cheese is optional. It adds a subtle tangy flavor and creamier texture to the glaze, but you can omit it for a simpler sweet glaze.
- → How should I store these strawberry brownies?
Store in an airtight container at room temperature for 2-3 days, or refrigerate for up to a week. You can also freeze them (unglazed) for up to 3 months.
- → Can I add fresh strawberries to the batter?
Fresh strawberries can add too much moisture to the batter. If you want to incorporate fresh fruit, consider adding finely diced strawberries to the glaze instead.
- → What makes these different from regular brownies?
Unlike traditional chocolate brownies, these strawberry brownies have a fruity flavor profile, vibrant pink color, and a slightly cakier texture while still maintaining that chewy brownie edge.
- → Can I make these without an electric mixer?
Absolutely! The batter is thick but can be mixed by hand with a sturdy spoon or spatula. Just ensure all ingredients are fully incorporated.